Task 2: Build a compelling brand using Microsoft Copilot

Using Copilot, create key identity elements by designing a logo and a concise, mission-driven tagline that embodies the essence of your service, program, or initiative.

Based on the insights and research from Task 1, this task focuses on creating branding elements that reflect your initiative’s mission and values.

Steps

  • Create a Logo:

    1. In Microsoft Copilot, copy and paste the sample prompt into the prompt field:

       Create a clear and professional logo for a/an [service/program/initiative] named [Service/Program/Initiative Name], designed to resonate with [target audience/sector]. The logo should reflect [desired qualities, e.g., innovation, reliability].
      Note: Replace the text within brackets with your specific choice. For example:
      • [Service/Program/Initiative name] → Eco-Citizen Network
      • [target audience/sector] → local communities

    2. Optionally, you can download the image by clicking the download icon located next to the generated image preview.

      Screenshot showing Microsoft Copilot download image option.

  • Generate a Marketing Slogan:

    With your service, program, or initiative name and logo in mind, use the following prompt to generate a mission-driven tagline:

      Generate a concise and impactful mission-driven tagline for [Service/Program/Initiative Name] that highlights its value, unique contribution to addressing [specific need], while resonating with [target audience/sector].
    Note: Replace the text within brackets with your specific choice. For example:
    • [Service/Program/Initiative Name] → Eco-Citizen Network
    • [specific need] → reducing environmental impact
    • [target audience/sector] → local communities

Key takeaways

  • You discovered how Copilot can generate images based on the context of your conversation.
  • You explored how to use Microsoft Copilot to efficiently create various creative outputs.

Next: Task 3

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