Create a QnA Solution

One of the most common conversational scenarios is providing support through a knowledge base of frequently asked questions (FAQs). Many organizations publish FAQs as documents or web pages, which works well for a small set of question and answer pairs, but large documents can be difficult and time-consuming to search.

QnA Maker is a cognitive service that enables you to create a knowledge base of question and answer pairs that can be queried using natural language input, and is most commonly used as a resource that a bot can use to look up answers to questions submitted by users.

In this lab, we will be using the Managed QnA Maker, which is a feature within Text Analytics.

Create a Text Analytics resource

To create and host a knowledge base using the Managed QnA Maker, you need a Text Analytics resource in your Azure subscription.

  1. Open the Azure portal at, and sign in using the Microsoft account associated with your Azure subscription.
  2. Select the +Create a resource button, search for Text Analytics, and create a Text Analytics resource.
  3. Click Select on the Custom question answering (preview) block. Then click Continue to create your resource. You will need to enter the following settings:

    • Subscription: Your Azure subscription
    • Resource group: Choose or create a resource group (if you are using a restricted subscription, you may not have permission to create a new resource group - use the one provided)
    • Region: Choose any available location
    • Name: Enter a unique name
    • Pricing tier: Standard S
    • Azure Search location*: Choose a location in the same global region as your QnA Maker resource.
    • Azure Search pricing tier: Free (F) (If this tier is not available, select Basic (B))
    • Legal Terms: Agree
    • Responsible AI Notice: Agree

    *Custom Question Answering uses Azure Search to index and query the knowledge base of questions and answers.

  4. Wait for deployment to complete, and then view the deployment details.

Create a knowledge base

To create a knowledge base in your Text Analytics resource, you can use the QnA Maker portal. In this case, you’ll create a knowledge base containing questions and answers about Microsoft Learn.

  1. In a new browser tab, go to the QnA Maker portal at and sign in using the Microsoft account associated with your Azure subscription.
  2. At the top of the portal, select Create a knowledge base.
  3. You have already created a QnA Maker resource, so you can skip step 1. In the Step 2 section, select the following settings:
    • Microsoft Azure Directory ID: The Azure directory containing your subscription.
    • Azure subscription name: Your Azure subscription.
    • Azure QnA Service: The Text Analytics resource you created previously.
    • Language: English (by default, this option is only available for the first knowledge base you create).
  4. In the Step 3 section, enter Learn FAQ as the name for your knowledge base.

    You can create a knowledge base from scratch, but it’s common to start by importing questions and answers from an existing FAQ page or document.

  5. In the Step 4 section:
    • In the URL box type and click + Add URL.
    • In the Chit-chat section, select Friendly.
  6. In the Step 5 section, select Create your KB and wait for your knowledge base to be created.

Modify the knowledge base

Your knowledge base has been populated with question and answer pairs from the Microsoft Learn FAQ, supplemented with a set of conversational chit-chat question and answer pairs. You can extend the knowledge base by adding additional question and answer pairs.

  1. In the knowledge base, select + Add QnA pair.
  2. In the Question box, type What is Microsoft certification?
  3. Select + Add alternative phrasing and type How can I demonstrate my Microsoft technology skills?.
  4. In the Answer box, type The Microsoft Certified Professional program enables you to validate and prove your skills with Microsoft technologies.

    In some cases, it makes sense to enable the user to follow up on answer to create a multi-turn conversation that enables the user to iteratively refine the question to get to the anseer they need.

  5. Under the answer you entered for the certification question, select + Add follow-up prompt.
  6. In the Follow-up Prompt dialog box, enter the following settings:
    • Display text: Learn more about certification.
    • Link to QnA*: You can learn more about certification on the [Microsoft certification page](
    • Context-only: Selected. This option ensures that the answer is only ever returned in the context of a follow-up question from the original certification question.

    *Typing in the Link to QnA box searches the existing answers in the knowledge base. When no match is found, it defaults to creating a new QnA pair. Note that the text you type here is in Markdown format.

Train and test the knowledge base

Now that you have a knowledge base, you can test it in the QnA Maker portal.

  1. At the top right of the page, click Save and train to train your knowledge base.
  2. After training has completed, click ← Test to open the test pane.
  3. In the test pane, at the top, deselect the box that says Display Short Answer. Then at the bottom enter the message Hello. A suitable response should be returned.
  4. In the test pane, at the bottom enter the message What is Microsoft Learn?. An appropriate response from the FAQ should be returned.
  5. Enter the message That makes me happy! An appropriate chit-chat response should be returned.
  6. Enter the message Tell me about certification. The answer you created should be returned along with a follow-up prompt button.
  7. Select the Learn more about certification follow-up button. The follow-up answer with a link to the certification page should be returned.
  8. When you’re done testing the knowledge base, click → Test to close the test pane.

Publish the knowledge base

The knowledge base provides a back-end service that client applications can use to answer questions. Now you are ready to publish your knowledge base and access its REST interface from a client.

  1. At the top of the QnA Maker page, click Publish. Then in the Learn FAQ page, click Publish.
  2. When publishing is complete, view the sample code provided to use your knowledge base’s REST endpoint. There is an example for Postman and an example for Curl.
  3. View the Curl tab and copy the example code.
  4. Start Visual Studio Code and open a terminal pane.
  5. Paste the code you copied into the terminal, and then edit it to replace <your question> with What is a learning path?.
  6. Enter the command and view the JSON response that is returned from your knowledge base.

Create a bot for the knowledge base

Most commonly, the client applications used to retrieve answers from a knowledge base are bots.

  1. On the page containing the publishing confirmation and sample Curl code, select Create Bot. This opens the Azure portal in a new browser tab so you can create a Web App Bot in your Azure subscription.
  2. In the Azure portal, create a Web App Bot with the following settings (most of these will be pre-populated for you):

    If some values are missing, refresh your browser.

  • Bot handle: A unique name for your bot
  • Subscription: Your Azure subscription
  • Resource group: The resource group containing your QnA Maker resource
  • Location: The same location as your Text Analytics service.
  • Pricing tier: F0
  • App name: Same as the Bot handle with * appended automatically
  • SDK language: Choose either C# or Node.js
  • QnA Auth Key: This should automatically be set to the authentication key for your QnA knowledge base
  • App service plan/location: This may be set automatically to a suitable plan and location if one exists. If not, create a new plan
  • Application Insights: Off
  • Microsoft App ID and password: Auto create App ID and password.
    1. Wait for your bot to be created (the notification icon at the top right, which looks like a bell, will be animated while you wait). Then in the notification that deployment has completed, click Go to resource (or alternatively, on the home page, click Resource groups, open the resource group where you created the web app bot, and click it.)
    2. In the blade for your bot, view the Test in Web Chat page, and wait until the bot displays the message Hello and welcome! (it may take a few seconds to initialize).
    3. Use the test chat interface to ensure your bot answers questions from your knowledge base as expected. For example, try submitting What is Microsoft certification?.

More information

To learn more about QnA Maker, see the QnA Maker documentation.